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PartnerStack in India: Affiliate program, marketplace, pricing, API, reviews, and alternatives
Want more inbound without spending more on ads? Partnerships might be your next growth channel.
Kay Singh
December 13, 2025
Editor’s Note
If you are a B2B SaaS founder or GTM lead in India, you have probably noticed this pattern: paid acquisition gets more expensive, outbound gets noisier, and your best leads come from trusted people (creators, consultants, agencies, communities, integration partners).
That is exactly why PartnerStack keeps showing up in search. It is built to help SaaS companies run partner programs end-to-end, including recruiting partners, tracking referrals and revenue, automating commissions, and scaling partner operations.
Affiliate disclosure: If you sign up using our link, we may earn a commission at no extra cost to you: https://try.partnerstack.com/fwcyyl5qsogk
Quick answers
How does PartnerStack work?
You set up a partner program, recruit partners, track partner-sourced leads and revenue, automate commissions and payouts, and measure performance with reporting.
Who uses PartnerStack?
Mostly B2B SaaS companies running affiliate, referral, reseller, and partner programs. PartnerStack publishes case studies across brands like Apollo, Freshworks, PandaDoc, Fiverr, and others.
Who is the CEO of PartnerStack?
Bryn Jones (CEO and co-founder).
How much does PartnerStack cost?
Pricing is typically labelled “Pricing” on PartnerStack’s site and is often handled in sales or demo conversations, so expect quote-based pricing based on your needs.
What is PartnerStack (simple definition)?
PartnerStack is a partner ecosystem platform for B2B SaaS. In plain English, it helps you:
recruit partners
onboard and enable them (assets, links, messaging)
track partner-sourced leads and revenue
manage commissions and incentives
scale partner operations without spreadsheets
PartnerStack positions itself as a modern platform for partnerships and partner programs, not just a basic “affiliate link” tool.
PartnerStack affiliate program: who it’s for (and when it works best)
If you typed partnerstack affiliate program into Google, you are probably thinking of creators, publishers, and consultants who can drive inbound traffic.
An affiliate program works best when:
Your product has clear value and clear positioning
Your website converts reasonably well
You can offer a simple commission structure that partners understand
You have assets that partners can actually use (copy, landing pages, case studies)
PartnerStack’s customer stories repeatedly highlight that automation and operational structure are what make affiliate programs scale beyond “random acts of partnerships.”
PartnerStack Marketplace: what it is and why it matters
PartnerStack’s Marketplace page says it has 300+ partner programs and is trusted by 65,000+ active partners.
If you are a SaaS vendor
The Marketplace is a distribution surface. You can get discovered by partners who are already looking for programs to join. That is useful if you want to recruit faster than cold outreach.
If you are a partner (agency, creator, consultant)
The Marketplace is a place to discover programs and apply to them, without hunting through dozens of sites.
PartnerStack sign-up: how to start (vendor vs partner)
Photo by Stephen Phillips
If you are a vendor (you want partners):
You typically start by booking a demo and setting up your program.
If you are a partner (you want to promote products):
You join the network and apply to programs that fit your audience.
PartnerStack’s site clearly separates the “vendor” and “partner” paths and points partners toward joining the network.
PartnerStack pricing: what to say without guessing
PartnerStack pricing is a common question, and below are the details:
PartnerStack pricing is often quote-based and depends on your program size, partner motions, tracking requirements, and support needs.
If you are serious about partnerships as a channel, treat pricing like you would treat CRM pricing: evaluate it against the cost of manual ops, missed attribution, partner churn, and slow recruitment.
PartnerStack API: what engineers and ops teams care about
People searching for partnerstack api usually want to know if it will fit into their stack.
PartnerStack’s Vendor API docs state:
It is a vendor REST API
Authentication uses Basic Auth
Your public key is the username, and your private key is the password
If your team wants strong attribution and clean reporting, API access matters. It lets you connect partner performance to your internal systems and reduce tracking disputes later. Book a demo with their team here.
PartnerStack reviews: how to judge “fit” quickly
Photo by Clayton Robbins on Unsplash
Most “reviews” content is vague, so here is a simple founder-friendly way to evaluate fit:
PartnerStack is a stronger fit when:
You want to scale beyond a small affiliate experiment
You need automation for onboarding, comms, tracking, and payouts
You want Marketplace-driven recruitment
You plan to run multiple partner tracks (affiliate plus agency plus referral)
If you only want the lightest possible affiliate links with basic tracking, you might be better off with a simpler affiliate-only tool.
PartnerStack’s own positioning highlights automation, segmentation, reporting, and scaling partner programs as a core value.
PartnerStack alternatives: how founders usually compare options
You may consider the following PartnerStack alternatives:
1) Affiliate-only tools
Best when you only need links + payouts, and you do not care about deeper partner motions.
2) PRM and channel platforms
Best when you need partner portals, deal registration, co-sell workflows, and deeper enterprise channel operations.
3) Referral tools
Best when your primary motion is customer referrals rather than broader partner ecosystems.
Where PartnerStack tends to stand out is its B2B partner program focus, plus Marketplace and network positioning.
How successful brands have used PartnerStack (real case study highlights)
PartnerStack’s 2025 roundup of partnerships case studies includes several well-known brands and specific outcomes. Here are a few highlights you can safely reference in your blog:
Freshworks: After moving away from a fully manual affiliate program, Freshworks saw a 300 percent increase in qualified sign-ups, according to the case study roundup.
Apollo: Built a partner program that contributed 10 percent of total company revenue in two years and onboarded nearly 4,000 partners.
PandaDoc: Grew monthly recurring revenue 47 percent year over year while scaling multiple partner programs under a common KPI framework.
Fiverr: Reported a 20 percent average YoY increase in commissions paid to partners after expanding reach via the PartnerStack Network.
Oyster: Reported 500 percent program growth over two years after building and scaling its affiliate program with automation and Marketplace visibility.
These are not guarantees for your business, but they are useful proof points that partnerships can become a serious growth channel when run with proper tracking, enablement, and ops.
Who is the CEO of PartnerStack?
Bryn Jones is the CEO and co-founder of PartnerStack.
Quick FAQ
How does PartnerStack work?
PartnerStack helps you run partner programs by recruiting partners, tracking partner-sourced leads and revenue, managing commissions, and reporting on performance.
Who uses PartnerStack?
Primarily B2B SaaS companies and their partners (affiliates, agencies, consultants, creators). PartnerStack publishes customer stories across companies like Freshworks, Apollo, PandaDoc, and others.
Who is the CEO of PartnerStack?
Bryn Jones.
How much does PartnerStack cost?
Pricing is commonly handled via sales or demo conversations, so it’s best treated as quote-based depending on program size and requirements.
Book a Demo
If you are building a B2B SaaS in India and you want to explore partnerships as a serious GTM channel, you can book a demo with PartnerStack here: https://try.partnerstack.com/mk6mxdai7ajp-0ldcte
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